About A Crucial Catch
The NFL, its clubs, players, the NFL Players Association, and the American Cancer Society are committed to saving lives from breast cancer and addressing the unequal burden of cancer in underserved communities.
Our campaign, "A Crucial Catch," in partnership with the American Cancer Society, is focused on the importance of regular breast cancer screenings. Throughout October, NFL games will feature players, coaches, and referees wearing pink game apparel, as well as additional on-field and in-stadium branding -- all to help raise awareness for this important campaign. Much of the apparel worn at games by players and coaches, along with special game balls and pink coins, will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society's Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program.
For the past three years, CHANGE grants have been awarded to build community and health system capacity to implement strategies proven to increase access to cancer screenings. CHANGE grant recipients across the nation have reached underserved women through more than 148,000 outreach and education engagements. In addition, grant recipients have provided over 64,000 breast cancer screenings at low or no cost. This life-changing work continues in 2015 with the goal to provide breast cancer education and screening resources to even more women.
A Crucial Catch Day
On October 13, grant-funded community health system partners are teaming up with the American Cancer Society and the NFL to launch its second nationwide breast cancer event -- A Crucial Catch Day -- to provide breast cancer education and free or low-cost screenings within underserved communities.
About Grant Recipient Communities and Their Events
The following grant-funded communities will provide outreach, education, and breast cancer screenings on Tuesday, October 13: Asbury Park, New Jersey; Atlanta, Georgia; Aurora, Illinois; Baltimore, Maryland; Casa Grande, Arizona; Cincinnati, Ohio; Cleveland, Ohio; Dallas, Texas; Dunkirk, New York; Englewood, Colorado; Fremont, California; Houston, Texas; Huntington, Massachusetts; Indianapolis, Indiana; Jacksonville, Florida; Miami, Florida; Milwaukee, Wisconsin; Nashville, Tennessee; New Orleans, Louisiana; Olathe, Kansas; Orlando, Florida; Philadelphia, Pennsylvania; Ossining, New York; Pittsburgh, Pennsylvania; Renton, Washington; San Diego, California; San Francisco, California; St. Louis, Missouri; St. Paul, Minnesota; Spartanburg; South Carolina; Taylor, Michigan; and Washington, District of Columbia.
In 2015, youth and high school teams around the country supported A Crucial Catch. Click here to see a list of the top fundraisers.
Overview of the NFL’s Fundraising Efforts for the American Cancer Society
The NFL does not profit from the sale or auction of breast cancer awareness-identified ("Pink") merchandise. Since 2009, the first year of the NFL’s "A Crucial Catch" campaign, the NFL’s work has raised approximately $8 million for the American Cancer Society, with the majority of the contribution coming from the sale of Pink items at retail and via the NFL Auction website. Beginning with the 2011 "A Crucial Catch" Campaign, money raised via the campaign supports the American Cancer Society’s Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program. This program promotes health equity and addresses cancer screening disparities through community based cancer prevention and early detection programs that increase access to breast cancer screenings. The program officially launched in 2012 within 17 communities across the country (each within 100 miles of an NFL city) where data showed that the population had lower breast cancer screening rates and higher mortality rates relative to other communities. In 2015, communities near each of the 32 teams will receive CHANGE grant funding.
1. NFL Auction: 100% of proceeds from Pink products auctioned on NFL Auction go directly to the American Cancer Society (ACS)
2. At Retail: 100% of the NFL’s proceeds from Pink product sales go to the American Cancer Society.
Background on Retail/Licensed Product:
- All NFL Pink product is produced by official NFL licensees. As NFL licensees, such companies pay a royalty (% of wholesale sales) to the NFL when selling officially licensed products to retailers worldwide. The NFL receives payment of that wholesale royalty once licensees sell their respective NFL licensed products to distributors and retailers (i.e., the royalty is not based on retailers’ consumer-facing prices in-store or online).
- The NFL does not retain any profits generated by royalties received due to the sale of Pink products. All dollars are donated to ACS.