The NFL, its clubs, players, the NFL Players Association and the American Cancer Society are committed to saving lives from breast cancer, and addressing the unequal burden of cancer in underserved communities.
Our campaign, "A Crucial Catch", in partnership with the American Cancer Society, is focused on the importance of annual screenings, especially for women who are 40 and older. Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel, as well as additional on-field and in-stadium branding - all to help raise awareness for this important campaign. Much of the apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society’s Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program.
This year, all NFL markets will be supported with American Cancer Society grants funded by A Crucial Catch. Over the past three years, American Cancer Society CHANGE Grants, have educated 72,000 women on the benefits and importance of breast cancer screening with more than 10,000 free or low-cost screenings performed. This lifesaving work continues in 2014 and was expanded into all 32 NFL team markets reaching more of the women who need us most. Since the launch of the grant program in 2012, the number of recipients has consistently risen.
On October 25, the American Cancer Society, grant-funded community health system partners, and the NFL are teaming up to launch its first nationwide, breast cancer event – A Crucial Catch Day — to provide breast cancer education and free or low-cost screenings within specific underserved communities.
These grant-funded communities will conduct focused outreach, education and breast cancer screening for underserved women on Saturday, October 25: Atlanta, Georgia; Baltimore, Maryland; Brandywine, Maryland; Buffalo, New York; Charlotte, North Carolina; Cleveland, Ohio; Columbus, Ohio; Dearborn, Michigan; Denver, Colorado; Fort Worth, Texas; Greenfield, Massachusetts; Houston, Texas; Indianapolis, Indiana; Jacksonville, Florida; Kane County, Illinois; Kansas City, Missouri; King County, Washington; Miami, Florida; Milwaukee, Wisconsin; Nashville, Tennessee; New Orleans, Louisiana; Philadelphia, Pennsylvania; Phoenix, Arizona; Pittsburgh, Pennsylvania; Port Chester, New York; Riverside, California; Sacramento, California; Salinas, California; St. Louis, Missouri; St. Paul, Minnesota; Tampa, Florida.
The NFL does not profit from the sale or auction of breast cancer awareness-identified ("Pink") merchandise. Since 2009, the first year of the NFL’s "A Crucial Catch" campaign, the NFL’s work has raised approximately $7 million for the American Cancer Society, with the majority of the contribution coming from the sale of Pink items at retail and via the NFL Auction website. Beginning with the 2011 "A Crucial Catch" Campaign, money raised via the campaign supports the American Cancer Society’s Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program. This program promotes health equity and addresses cancer screening disparities through community based cancer prevention and early detection programs that increase access to breast cancer screenings. The program officially launched in 2012 within 17 communities across the country (each within 100 miles of an NFL city) where data showed that the population had lower breast cancer screening rates and higher mortality rates relative to other communities. In 2014, communities near each of the 32 teams will receive CHANGE grant funding.
1. NFL Auction: 100% of proceeds from Pink products auctioned on NFL Auction go directly to the American Cancer Society (ACS)
2. At Retail: 100% of the NFL’s proceeds from Pink product sales go to the American Cancer Society.
- All NFL Pink product is produced by official NFL licensees. As NFL licensees, such companies pay a royalty (% of wholesale sales) to the NFL when selling officially licensed products to retailers worldwide. The NFL receives payment of that wholesale royalty once licensees sell their respective NFL licensed products to distributors and retailers (i.e., the royalty is not based on retailers’ consumer-facing prices in-store or online).
- The NFL does not retain any profits generated by royalties received due to the sale of Pink products. All dollars are donated to ACS.