Bill Belichick's war against mighty Snapface wages on


While Mike Tomlin publicly dresses down his superstar wide receiver over his ill-timed use of social media, just know that none of this is even registering with Bill Belichick.

(If you believe that, I have a Christian Hackenberg to trade you for a first-round pick.)

Belichick will almost certainly use Tomlin's unflattering private words about the Pats in some aspect of his preparation for New England's AFC Championship matchup against Pittsburgh. But publicly, Belichick is sticking with his well-worn bit in which he claims no knowledge of the social media platforms thriving in the modern landscape.

This isn't the first time Belichick has gone down this road. In one of his great press conferences ever, he turned the snark up to 12 and went in the necessity of social media -- and, really, the Internet in general -- for a football coach.

From May 2014:

With all due respect, I hate to admit this but I don't think I've been online in a couple days or weeks or whatever, so that's not really an important thing to me. I don't even know what's online and what isn't online. But I would say we probably have, I can't even imagine, 10,000 pages of information. It's a lot of information. There's no way I can sit up here and tell you that I've read it all. I've read a fraction of it. But we have a ton of information on all the players that are in the draft. What's online, you should go talk to the geniuses that are online. I don't know. MyFace, YourFace, InstantFace. Go talk to whoever you want that does that stuff. I don't know.

We appreciate BB running back this warhorse of a greatest hit.