The Jacksonville Jaguars are upping the video board game.
The team is expected to unveil its new 362-feet wide video boards at EverBank Field on July 26 at a soccer friendly and Carrie Underwood concert, per The Florida Times Union.
In the meantime, the Jags are promoting the fact that their screens are the world's largest with a billboard at the I-95 and I-10 split in Jacksonville that takes a friendly jab at fellow NFL teams.
A local fan tweeted out a picture of the billboard, which points out it's bigger than the ones in Dallas and Houston.
The boards are part of the Jags' $63 million effort to entice fans to leave their couches on Sundays.
Testing of the board was apparently going on this weekend and a worker took a snapshot. It looks pretty, pretty, pretty awesome.