Richard Sherman is one of the NFL's premier cornerbacks. He's also one of the game's great self-promoters.
We knew this long before Sherman's NFC title game pass deflection sent the Seattle Seahawks to the Super Bowl and set the stage for a large-scale evisceration of San Francisco 49ers wide receiver Michael Crabtree.
In the event that tournament brackets, baseball opening day and draft coverage has clouded your memory, here's a free reminder:
Sherman eventually apologized for trashing Crabtree in front of 55.9 million television viewers, though the business side of the cornerback still sees meat on the bone.
This is made quite clear over on the Twitter handle of memorabilia monolith Steiner Sports.
Sherman seems determined to turn his big moment with Crabtree into profit that goes beyond his Super Bowl bonus. Over on his official website, T-shirts are on sale with an image of the pass deflection and the text, "Here's a tip, don't test the best."