The Tampa Bay Buccaneers changed their leadership structure this year by hiring a new head coach and a new general manager. They'll also announce another change later this week.
Sapp later hinted that the new helmets will feature a chrome grill. The Buccaneers' official website announced that the logo will be changing for the first time since 1997. That change predated the most successful stretch in team history, so the organization likely is hoping for the same luck this time around.
My suggestion: Use Sapp's likeness as the new pirate.