Dallas Cowboys owner/general manager Jerry Jones is making offensive calls now.
The Cowboys selected San Diego State tight end Gavin Escobar in the second round and demanded the coaching staff get him involved. The New England Patriots have been the standard-bearer in the NFL when it comes to featuring a two-tight end set.
Jones sees similar possibilities with Escobar and Jason Witten.
"You saw him coming," Jones said, via the Star-Telegram's Clarence Hill. "(Now) are we all resolved to doing it different relative to injecting that influence in this offense? Don't come in here with same old, same old.
"I took a roll call and said if we (go) this route with the tight end we are going to shake it up around here relative to what we are doing. It's going to be different. I joked we are going to pass the paper around and we are all going to sign it. We are going to be different."
Why the ultimatum with Escobar? The Cowboys have been down this road before. They drafted Anthony Fasano in 2006, and he had 28 receptions and a touchdown in two years. Fasano went to the Dolphins in 2008 and started every game he's played in Miami.
Dallas drafted Martellus Bennett in 2008, and he topped out at 33 receptions (2010) and four touchdowns (2008). Those four rookie scores were his only touchdowns in four seasons. Bennett signed with the New York Giants before the 2012 season and had a career-high 55 catches and five touchdowns.
Both Fasano and Bennett were second-round picks. Jones hopes the third time will be different. In fact, he's demanding it.
Side note: Jones blamed Bennett for some of his low production, "he didn't show." Bennett tweeted "LOL" to Hill.
Follow Kareem Copeland on Twitter @kareemcopeland.