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Mario Williams' 'MariO's' cereal named after Bills' defensive end

  • By Associated Press
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A box of
A box of "MariO's" cereal, named after Buffalo Bills defensive end Mario Williams. (David Duprey/Associated Press)

BUFFALO, N.Y. -- Buffalo Bills defensive end Mario Williams has something new to crunch on other than opposing quarterbacks.

And it's all for a good cause.

Williams unveiled "MariO's," a honey toasted oats cereal named after him on Tuesday. "Cool," as Williams says it is to have his picture on a cereal box, more important to him is donating all of his proceeds to a Buffalo charity supporting children with cancer, and their families.

"MariO's" is the latest limited edition cereal produced by PLB Sports. That's the Pittsburgh-based company which brought area sports fans "T.O's," during Terrell Owens season in Buffalo, and "Flutie Flakes," during Doug Flutie's tenure as the Bills quarterback.

Williams is a two-time Pro Bowl selection and pass-rushing specialist, who signed a six-year, $100 million contract in March.

Copyright 2012 by The Associated Press

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