St. Louis Rams fans haven't had much to smile about in recent years. The team has been beaten around on the field like a drunken boat on the waves, but there is finally something to celebrate.
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Fans attending the team's home opener against the Washington Redskins on Sept. 16 aren't going to just another football game -- they've been invited to "Stache Bash."
"Purchase a discounted ticket to the Rams home opener ... and receive a Coach (Jeff) Fisher Stache upon entrance to the Edward Jones Dome," reads the team's official site, per USAToday.com.
We can think of no better way to usher in the Fisher era.
Our favorite part of this affair: Fans pouncing on the deal are prompted to type in the promo code "STACHE" -- and never look back.
A power shift feels imminent in the NFC West.
Follow Marc Sessler on Twitter @MarcSesslerNFL.