NFL Films: Tebow's 'cultural resonance' has him top 10

When NFL Films ranked Tim Tebow at No. 7 on their Top 10 Heisman Trophy Winners list, viewers -- and NFL bloggers nationwide -- wanted answers.

NFL Films responded to the firestorm Tuesday and clarified their criteria.

"This isn't a personnel department's draft evaluation, it's a ranking of stars. That's what your ideal Heisman winner is -- a star," the show's producers wrote.

Here's how they built their top 10:

Who had the best NFL career?
Who had signature plays and great moments?
Who had box-office appeal? Who sells tickets? Who sells jerseys?
Who has cultural resonance? Who passes the Mom test?

Mothers would agree: It's easier to see how Tebow cracked this list.