"It would be a zone where Super Bowl lives," NFL senior vice president of events Frank Supovitz told the Sports Business Journal. Supovitz said he envisions one area where fans can come and know they will enjoy the Super Bowl atmosphere as opposed to past Super Bowls where events were segmented and unconnected.
The area could also serve as a showcase for sponsors and partners. Prospective Super Bowl hosts may soon have to outline their plans for such areas as part of the bidding process for the game, Supovitz added.
Indianapolis’ zip lines are perhaps one of the more memorable parts of the Indianapolis Super Bowl experience, but entertainment spectacles may soon become the norm.
New Orleans will host next season's Super Bowl and its compact area is expected to be able to accommodate the latest evolution of "the big game."
Dennis Lauscha, the New Orleans Saints’ executive vice president and chief financial officer, said the team is constantly in touch with the league about next year’s game.
"The greatest thing about Super Bowl is going from year to year and adding on in each city to make the game grow and develop," said Jim Steeg, Supovitz’s predecessor and now a consultant.