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Pawngo CEO apologizes for Boston Butterfinger stunt

  • By Dan Hanzus NFL.com
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Before this week, we would've guessed Pawngo was a defunct novelty toy company from the 1970s.

Now we know it's a Denver-based online pawn shop, thanks to a promotional stunt that involved dropping 900 pounds of Butterfingers (8,000 bars) in Boston's Copley Square on Tuesday with the message, "Thank you Wes Welker. Pawngo"

Pawngo.com thought -- almost impossibly -- this would go over well with the denizens of Boston.
Pawngo.com thought -- almost impossibly -- this would go over well with the denizens of Boston. (Special to NFL.com)

On Wednesday, Pawngo.com CEO Todd Hills asked for forgiveness, after realizing a city might not see the humor in an outsider mocking one of its most popular players after a soul-crushing defeat.

“We thought that Boston fans would get a laugh out of it. But, for many great Boston sports fans, it was taken offensively,” Hills said in a statement, according to The Boston Globe . “Please accept my most sincere apologies. We got caught up in the moment, reacting to a suggestion that we thought would be funny, but we were wrong, and on behalf of everyone involved with Pawngo, I apologize.”

Pawngo (which again, is not a defunct disco-era novelty toy company) could've saved itself a lot of hate mail -- and money after being cited by Boston’s code enforcement office for violating commercial dumping ordinances -- by simply pulling the same stunt in New York's Central Park.

Bigger stage, larger media contingent, better public reception -- it should've been a no-brainer. This is why online pawn shops can't have nice things.

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