Madonna, a multi Grammy Award-winning Universal Records recording artist, will perform in the Bridgestone Super Bowl XLVI Halftime Show on NBC on Sunday, Feb. 5, at Lucas Oil Stadium in Indianapolis, the NFL and NBC announced at halftime of Sunday night's game between the New Orleans Saints and Detroit Lions. Madonna's performance will be imagined by Cirque Du Soleil and Jamie King.
The Bridgestone Super Bowl halftime show is the most-watched musical event of the year. More than 162 million viewers in the U.S. watched last year's show. The Super Bowl and halftime show will be broadcast worldwide.
Madonna joins an esteemed list of recent halftime acts that includes The Black Eyed Peas, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.
A world class entertainer, singer, songwriter, producer, director, and video visionary, Madonna has sold more than 300 million records in the course of her three-decade career as The Material Girl. She is a Rock & Roll Hall of Fame inductee. Her last tour was the most successful tour by a solo artist in history. Madonna is currently in the recording studio working on a new album scheduled to be released next year. Her new film W.E., which she directed, wrote and produced, is opening in a limited one-week release Dec. 9 in Los Angeles and will open nationally on Feb. 3, two days prior to Super Bowl XLVI.
Madonna has partnered with a creative team from Cirque du Soleil, Jamie King, and multimedia artists from Moment Factory, to create a signature performance for the Bridgestone Super Bowl XLVI Halftime Show.
This year marks the fifth time Bridgestone Americas has sponsored the Super Bowl halftime show. The tire company's new brand campaign, fittingly titled "Time to Perform," will debut during the game.
The Bridgestone Super Bowl XLVI Halftime Show is an NFL Network production and will be executive produced by Ricky Kirshner and directed by Hamish Hamilton.