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NFL goes pink with A Crucial Catch

  • By National Football League
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Entering its fourth year, the NFL's A Crucial Catch campaign - in partnership with the American Cancer Society - continues to make a significant and lasting impact in communities across the country. At the national level, the campaign has reached newfound levels of awareness, while locally, the programs and tools the NFL has put in place are being adopted at a higher rate than ever before. The success of the program is due in part to the support from some of the league’s corporate and licensee partners. A Crucial Catch partners include:

Barclays

For the second year in a row, Barclaycard will partner with A Crucial Catch during the month of October. Barclaycard will donate up to $100,000 to ACS throughout October, based on consumer spending using the NFL Extra Points credit card.

Tide

In its first year as an NFL sponsor, Tide will be incorporating A Crucial Catch messaging throughout its ongoing "They're not just colors" NFL campaign.

Ticketmaster

This year, Ticketmaster, ticket service provider to all 32 NFL clubs and the NFL Ticket Exchange, the official ticket exchange of the NFL, will donate 10 cents for every NFL ticket sold during the month of October. Additionally, Ticketmaster is printing pink tickets throughout the month to raise awareness for the cause. FOX broadcaster and Pro Football Hall of Fame member Troy Aikman, the official spokesperson of the NFL Ticket Exchange this season, will promote this joint effort and unveil the new pink ticket stock with Ticketmaster in Dallas, TX.

PepsiCo

PepsiCo and Kroger are once again partnering to attach real faces and star power to the message. Kroger employed breast cancer survivors and the NFL's Mark Sanchez are once again featured in a PepsiCo product-branded standee, and are celebrated in Kroger’s online community: sharingcourage.com. NFL personalities Susie Spanos and Brady James have joined the effort as well with month long Q&As on sharingcourage.com and mobile mammogram services respectively.

Gatorade

Gatorade will again provide both on and off-the-field support for the cause. Pink towels will be used on the sidelines at every A Crucial Catch game in October. In addition, Gatorade is producing special edition A Crucial Catch bottles of 32oz. G Series Thirst Quencher that will be sold in Kroger stores nationwide through October 12.

EA

EA will continue to support A Crucial Catch with BCA-themed digital card/card packs within their Madden Ultimate Team game component

Licensees

One of the most integral aspects of the NFL’s A Crucial Catch Campaign is the eye-catching pink apparel worn by players across the league. This would not be possible without the help of the NFL’s key licensees including:

» New Era (Official BCA hats)
» Under Armour (Gloves)
» Nike (Cleats, gloves)
» Riddell (Pink helmet chin cups)
» Wilson (BCA football and BCA quarterback towels)
» Pro Specialties Group (Pink shoelaces and BCA pins)
» Topps and Panini (Creating a joint 128 card set (4 cards per Team) supporting A Crucial Catch. All 32 clubs will use as giveaways at team shops in October)

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