NFL Network and NFL.com set single-day records on Thursday
Wall-to-wall coverage continues this weekend and from training camps next week
NFL Network's coverage of free agency, trades and cuts from Tuesday to Thursday posted a 288 percent increase in average total day viewership over the same time period last year with an average of 186,000 fans tuning in. NFL Network had live coverage from 9 a.m. to 9 p.m. ET each day.
In primetime, NFL Network averaged 290,000 viewers over the three days -- a 202 percent jump over 2010.
The NFL's digital media platforms -- including NFL.com, NFL Mobile Only From Verizon and other NFL mobile products -- posted a 143 percent increase in unique users over last year as 5.7 million fans logged on from Monday through Thursday.
Both properties also set single-day records for Thursday's coverage. NFL Network averaged 427,000 primetime viewers on Thursday -- its best-ever primetime viewership outside of NFL Draft and game coverage. NFL digital media drew 2.6 million unique viewers -- its highest single-day traffic ever in July.
Coverage continues on NFL Network Friday night at 6 p.m. ET with "NFL Total Access: Free Agent Frenzy", providing continuous news reports through midnight and possibly later. Live coverage continues Saturday and Sunday beginning at 9 a.m. ET with "Back to Football: Free Agent Frenzy", followed by "NFL Total Access" at 7 p.m. ET. NFL.com provides round-the-clock free agency coverage all weekend.
NFL Network's live daily training camp coverage continues next week (Aug. 1-5) with live look-ins beginning at 9 a.m. ET. Then at 1 p.m. ET each day, NFL Network presents seven hours of live blanket coverage with reports and interviews from all 32 team sites.