Attractions and Events

NFL Experience Engineered by GMC

The National Football League will host the NFL Experience at the Phoenix Convention Center from January 24 - February 1, 2015. The NFL Experience Engineered by GMC is one of the most exciting continuous event surrounding Super Bowl XLIX – pro football’s interactive theme park offering participatory games, displays, entertainment attractions, youth football clinics and free autograph sessions from NFL players. Please check back for an updated list of player appearances. Confirmed appearances will be available starting Friday, January 23.* Got questions about the NFL Experience? You can always email us or visit NFL Experience FAQs.

Bridgestone Fan Gallery

The Bridgestone Fan Gallery also will live within NFL Experience Engineered by GMC. Separate tickets are not required. Experience a behind-the-scenes glimpse of Radio Row at the Fan Gallery. Breathe in the exciting buzz that will constantly be swarming around the Media Center throughout Super Bowl XLIX.


NFL Experience tickets are available for pre-purchase through Additionally, tickets will be available at the box office two hours prior to doors opening from January 24 - February 1, 2015. Click HERE to get your NFL Experience Tickets.

• Adults – $35
• Children 12 & under – $20

NFL Experience Family Pack prices are valid January 24 & 25, and January 27 – 29:

• 4-Pack: 2 adult tickets + 2 kids tickets – $95 ($15 savings)
• 5-Pack: 2 adult tickets + 3 kids tickets – $105 ($25 savings)
• 6-Pack: 2 adult tickets + 4 kids tickets – $120 ($30 savings)

Family Pack pricing is available only at and not for purchases at the box office.

What is NFLXtra? NFLXtra allows you to priority access to your favorite NFL Experience attractions – just look for the NFLXtra sign at the following:

• Autograph Stage (1 autograph for each NFLXtra purchase)
• Vince Lombardi Trophy (1 photo for each NFLXtra purchase)
• Interactive Games (unlimited access)
• Play60 Clinic Field (unlimited access)

Note: the general admission ticket to the NFL Experience also includes ALL attractions. The NFLXtra wristband just allows fans the opportunity to use an expedited line. There is no limit on how many autographs a fan receives for either the general admission ticket or NFLXtra ticket, as long as they wait in line. The NFLXtra just allows ONE autograph in the expedited line, but a fan can get back in the general admission autograph line at any time.

Please keep in mind: NFLXtra costs $50 for children 12 & under and $60 for adults, and includes your ticket into the NFL Experience. An NFL Experience ticket is required for entry into the event. NFLXtra wristbands are only valid on the day of issue but can be used during the entire duration of your visit to the NFL Experience. Everyone in your party must have an NFLXtra wristband in order to bypass the lines. Only 50 NFLXtra wristbands will be made available per hour. Please proceed to box office window #16 at the Phoenix Convention Center on the date you purchased your wristband. Please note: you may only pick up your NFLXtra wristband from the box office at the time indicated on your order.

Fan Mobile Pass

Fan Mobile Pass is FREE however it must be accompanied by an NFL Experience ticket. Register for your Fan Mobile Pass to get access to all of the action at NFL Experience Engineered by GMC. You will have a chance to:

• Take a photo with the Vince Lombardi Trophy
• Receive free autographs from current and former NFL Players
• Visit NFL sponsor interactive experiences and receive FREE giveaways
• Kick a field goal through NFL uprights and participate in all of the games
• And more!

When you register now, you will be entered for a chance to win two Super Bowl XLIX tickets! Click HERE to register. Your Fan Mobile Pass can also be used at select attractions at Verizon Super Bowl Central!

Please note that registration for the Fan Mobile Pass is recommended but not required. However, registration is required in order to participate in all of the interactive games at The NFL Experience

Hours of Operation

• Saturday, January 24: 10:00 AM - 10:00 PM
• Sunday, January 25: 10:00 AM - 8:00 PM
• Monday, January 26: 3:00 PM - 10:00 PM
• Tuesday, January 27: 3:00 PM - 10:00 PM
• Wednesday, January 28: 3:00 PM - 10:00 PM
• Thursday, January 29: 3:00 PM - 10:00 PM
• Friday, January 30: 3:00 PM - 10:00 PM
• Saturday, January 31: 10:00 AM - 10:00 PM
• Super Bowl Sunday (February 1): 10:00 AM - 2:00 PM

*All appearances are subject to change without notice. Please see the NFL Experience FAQs page for more information.