BACK TO FOOTBALL: DMB, Swift help kick off 2010 season

  • By National Football League
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Dave Matthews Band's latest album -- Big Whiskey and the GrooGrux King -- debuted at No. 1 on the Billboard 200.


NBC/NFL Network special on Sept. 9, 7:30-8:30 p.m. ET
precedes the 2010 NFL Kickoff game: Minnesota Vikings vs. New Orleans Saints


It's time to get Back To Football as the NFL begins its 91st season with a celebration in its special pregame show, "NFL Opening Kickoff 2010 Presented by EA Sports" -- 7:30 p.m. ET Thursday, Sept. 9. Dave Matthews Band and Taylor Swift are scheduled to perform.

There will be simulcast coverage of the 60-minute pregame show which will air from 7:30-8:30 p.m. ET on NBC and NFL Network. The live pregame broadcast will also be available via NFL Mobile only from Verizon.

Nielsen SoundScan lists Taylor Swift as the top-selling digital artist in music history.

The performances are part of the celebration to kick off the 2010 season and to honor the Super Bowl champion New Orleans Saints and the city of New Orleans.

The show leads into the season opener between the Saints and the Minnesota Vikings at the Superdome (NBC, Westwood One Radio Sports, 8:30 p.m. ET).

The NBC show will feature performances by Grammy Award-winning artists Taylor Swift and Dave Matthews Band, and will be broadcast live from Jackson Square. More concert details including information on how the public can have a chance to join the live audience at Jackson Square will be announced shortly.

This is the seventh consecutive year the NFL has saluted the Super Bowl champions with the opening game in their stadium on a Thursday in primetime.

NFL Opening Kickoff 2010 will be executive produced by Ricky Kirschner, one of the producers of the Super Bowl pregame and halftime shows and directed by Gregg Gelfand.

In addition to presenting sponsor EA Sports, top tier sponsors for the NFL's Kickoff platform include Coors Light, GMC, Pepsi, Snickers, Verizon, and Visa and associate sponsor Gatorade.

History of NFL Opening Kickoff events
Date
Location
Network(s)
Talent
Game
Sept. 5, 2002 Times Square,
New York
CBS, MTV, VH1 and ESPN Bon Jovi, Enrique Iglesias, Alicia Keys, Eve, cast of Broadway musical Rent with Joey Fatone of 'N Sync San Francisco 49ers at
N.Y. Giants
Sept. 4, 2003 The National Mall,
Washington, D.C.
ABC Aerosmith, Mary J. Blige, Aretha Franklin, Britney Spears and Good Charlotte N.Y. Jets at
Washington Redskins
Sept. 9, 2004 Gillette Stadium, New England/Metropolitan
Park, Jacksonville
ABC Boston Pops, Mary J. Blige, Destiny's Child, Elton John, Toby Keith and Lenny Kravitz (New England); Jessica Simpson (Jacksonville) Indianapolis Colts at
New England Patriots
Sept. 8, 2005 Gillette Stadium, New England/Los Angeles
Coliseum/Detroit
ABC Green Day, Santana, Michelle Branch, Ozzy Osbourne and Trisha Yearwood (New England); Kanye West, Maroon 5, Good Charlotte and Rihanna (Los Angeles); Rolling Stones (taped from Detroit) Oakland Raiders at
New England Patriots
Sept. 7, 2006 Heinz Field,
Pittsburgh/Miami
NBC Rascal Flatts and Martina McBride (Pittsburgh); Diddy, Cassie, Yung Joc and Tego Calderon (Miami) Miami Dolphins at
Pittsburgh Steelers
Sept. 6, 2007 RCA Dome,
Indianapolis
NBC and NFL Network John Mellencamp, Faith Hill, Kelly Clarkson, Hinder, Keyshia Cole and Voices of Unity Youth Choir New Orleans Saints at
Indianapolis Colts
Sept. 4, 2008 Columbus Circle,
New York City
NFL Network and NBC Natasha Bedingfield, Keith Urban and Usher Washington Redskins at
N.Y. Giants
Sept. 10, 2009 Heinz Field,
Pittsburgh
NBC and NFL Network Tim McGraw and The Black Eyed Peas Tennessee Titans at
Pittsburgh Steelers
Sept. 9, 2010 Superdome,
New Orleans
NFL Network and NBC Dave Matthews Band and Taylor Swift Minnesota Vikings at
New Orleans Saints


To celebrate the Kickoff of the 2010 season, the NFL will host The Krewe of NFL Kickoff Parade  on Thursday September 9 in the home of the Super Bowl XLIV Champion New Orleans Saints.  The parade travels through the heart of the French Quarter, stepping off at 5:00 p.m. (CT) on Esplanade Ave. and North Peters, heading downtown on Decatur and North Peters crossing Canal St. to Tchoupitoulas and ending at Julia Street. See map here. (PDF attached)

The Krewe of NFL Kickoff Parade will feature Blaine Kern Studios signature floats including a Play 60-inspired float, Vince Lombardi and New Orleans themed floats.  NFL sponsors EA SPORTS, VISA, Snickers and Pepsi also will have floats that will make their way downtown, accompanied by the area’s finest marching bands, local residents and chefs, former greats from around the league & special Krewe of NFL Kickoff throws (beads).

Starting today, fans who wish to be in Jackson Square during the show may register at www.1iota.com to have a chance to be a part of the casted audience or the general public audience

The casted audience will be comprised of select group of Super Fans of Dave Matthews Band, Taylor Swift and the NFL.  Casted audience members must be at least 18 years old and will be placed in special audience viewing areas near the stage and may be featured on national television.  Super Fans selected to be a part of the casted audience will receive a 1iota e-ticket with all relevant information about the event.

The general public viewing area will be located inside Jackson Square. Free tickets will be given out on 1iota.com in a first-come, first-served basis.  Fans selected for the general public area will receive a 1iota e-ticket with all relevant information about the event.

Details about entry times and locations into Jackson Square will be communicated to selected fans through 1iota. 

Visit the NFL Kickoff Fan Zone September 7th through the 9th, 10 a.m. to 7 p.m. daily.  The NFL Kickoff Fan Zone will give fans an opportunity to interact with a number of exciting football-themed attractions provided by the NFL's partners. This year's 3-day event - located in Jax Brewery Lot on Decatur Street - will feature player appearances, sponsor promotions and giveaways. Highlights include: GMC vehicle displays, Pepsi Max product sampling, Verizon's Rule the Air interactive display, and more. Several of the partner activation areas will feature player appearances, including Coors Light's, which will host Saints great Bobby Hebert as well as Ron "Jaws" Jaworski on Thursday, September 9th

FAQs:

What is the parade route?

THE KREWE OF NFL KICKOFF PARADE travels through the heart of the French Quarter, stepping off at 5:00 p.m. (CT) on Esplanade Ave. and North Peters, heading downtown on Decatur and North Peters crossing Canal St. to Tchoupitoulas and ending at Julia Street.  See map here (PDF attached)

Where can I purchase merchandise to commemorate the Krewe of NFL Kickoff Parade?

Merchandise kiosks will be available inside Jackson Square Park and a mobile truck will be making stops along the parade route. Also, The NFL Shop for Women, a boutique filled with all things black and gold, will be located at 3932 Magazine Street from August 21-September 18.   The grand opening of the boutique will take place on Saturday, August 21 from 11 AM – 8 PM with live music, an appearance by the Saintsations, and a free mini Super Bowl XLIV helmet for the first 200 visitors” with “Store hours are Mon – Sat 11am – 8pm and Sun 12pm – 4 pm. As part of the Kickoff festivities, the Shop will host a public “Shopping Party” every Tuesday from August 24 - September 14 from 6 – 8 PM, which will include special promotions, raffles, and door prizes.

There will also be a mobile NFL Shop making stops in New Orleans to sell Kickoff merchandise.  The truck will be parked at the intersection of Poydras and Tchoupitoulas on Tuesday and Wednesday.  And on Thursday, it will be parked at 10:00 am at the intersection of Esplanade Ave & N. Peters Street, 11:30 am at the intersection of Decatur and Conti and 1:00pm at the intersection of Poydras and Tchoupitoulas.

In the past the NFL has hosted a concert for Kickoff.  Is the parade replacing the concert?

Grammy Award winning artists Dave Matthews Band and Taylor Swift are scheduled to perform at Jackson Square as part of NFL Opening Kickoff 2010.   More concert details including information on how the public can have a chance to join the live audience at Jackson Square will be announced shortly.

I have tickets to the game. Will I be able to attend both the parade and the game?

There are some areas along the route that would allow people to catch the parade and get to the game relatively quickly.  The Parade is a great alternative for the people who are not lucky enough to have tickets to the game.

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