NFL Draft  

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Second-largest television audience ever for NFL draft

  • By National Football League
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Top 5 in local market ratings: Buffalo, New Orleans, Milwaukee, Cleveland, Jacksonville


The 2011 NFL Draft is the second most-viewed ever with a total of 42 million viewers for the three days of coverage on NFLN, ESPN and ESPN2. Buffalo led all markets in average local ratings for the three-day event (see below). NFL Network posted its best-ever NFL draft viewership averaging 566,000 viewers over the three days (previous record: 560,000 in 2010).

Fans also followed the draft online and on their phones. During the three-day event, fans watched 11.4 million NFL.com video streams -- up 117 percent from the 2010 draft (5.2 million) -- including 334 percent more live streams than last year.

The NFL's mobile products delivered nearly one million video streams during the Draft. New mobile products also drove other record-setting fan usage during the Draft, including:

» 64 percent of visitors to the NFL's mobile apps watched video coverage of the Draft
» Fans who used one of the NFL's mobile apps spent more than 17 minutes per visit
» More fans than ever followed the Draft on NFL.com's mobile web site, increasing 23 percent over last year

Following are local market ratings for the three-day television coverage NFL Draft (combined average rating over NFLN, ESPN & ESPN2):

2011 NFL Draft: 3 Day HH Ratings Average

Market, rating (ESPN/2 + NFLN)
1 Buffalo, 4.79
2 New Orleans, 4.58
3 Milwaukee, 4.52
4 Cleveland-Akron (Canton), 4.25
5 Jacksonville, 4.24
6 Kansas City, 4.21
7 Dayton, 4.19
8 Detroit, 4.05
9 Dallas, 3.96
10 Columbus, OH, 3.90
11 Greensboro-H.Point-Winston Salem, 3.80
12 Baltimore, 3.73
13 West Palm Beach - Ft. Pierce, 3.65
14 Norfolk-Portsmouth-Newport News, 3.56
15 Pittsburgh, 3.52
16 Charlotte, 3.50
17 Washington, D.C., 3.37
18 Denver, 3.16
19 San Diego, 3.12
20 Cincinnati, 3.06
21 Nashville, 3.02
22 Houston, 2.98
23 Atlanta, 2.96
24 Miami-Ft. Lauderdale, 2.95
25 Seattle, 2.91

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