NFL Play60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council and NFL, in collaboration with the USDA, to help encourage today's youth to lead healthier lives. The key to Fuel Up to Play 60’s success is having a strong student foundation, a team of committed educators and community engagement. Together we can continue to build a healthy, high-achieving generation of youth! Get involved today! To become a Fuel Up to Play 60 school, visit
The Physical Activity Guidelines for Americans advise that youth ages 6 through 17 need at least 60 minutes of moderate-to-vigorous activity each day to attain the most health benefits from physical activity. The NFL and American Heart Association have identified three key focus areas to improve physical activity among youth: through in-school digital virtual experiences that teachers or parents can tune into with their students, at-home engagement through the NFL PLAY 60 App, and in the community by piloting a Collective Impact Model approach to increase youth physical activity. Digital assets and lesson plans can be found on
Does your kid have the moves to be the next Super Kid? Starting September 21st, parents can enter their kids in the NFL PLAY 60 Super Kid Contest presented by Danimals for the opportunity to hand the game ball to an official before the opening kickoff of Super Bowl LII in Minnesota on February 4, 2018. Parents can submit their kids’ 20-second celebration dance videos to enter the contest online at or on social media using the hashtag #PLAY60Contest.
The NFL and Special Olympics are committed to building inclusive communities and providing opportunities for athletes of all abilities to participate in sports through the expansion of Special Olympics Unified Flag Football, where individuals with and without intellectual disabilities play on the same team. Since kicking off its national partnership with Special Olympics in 2017, the NFL has amplified this relationship through community programs at marquee events such as the Super Bowl, NFL Draft Week and NFL Kickoff Week. With contributions from the NFL Foundation in 2018, Special Olympics provided grants to local Special Olympics programs in 15 states to help enhance Unified Sports programming and increase participation of athletes, Unified partners and coaches across the country.
Since 2012, the NFL has been a dedicated partner through the 'NFL PLAY 60' program, which is the 'Official Champion of Play' at St. Jude, helping to give all kids the chance to play. St. Jude patients and families cope with serious illnesses through play therapy, peer interaction and more. As part of PLAY 60, St. Jude has had the opportunity to be a part of the NFL Draft and NFL Network's Run Rich Run campaign during NFL Scouting Combine. To learn more, visit:
The NFL and Shriners Hospitals for Children continue to provide opportunities for children with different physical abilities to live an active and healthy lifestyle so that no child is left on the sidelines. The NFL has teamed with Shriners Hospitals to create a free NFL PLAY 60 All-Ability Guide, which includes adaptive activities for children. The All-Ability guide is available at
In partnership with the Muñoz Agency, the NFL hosts NFL PLAY 60 Character Camps across the country to make a positive impact on youth through teaching football skills, emphasizing exercise and reinforcing the importance of character in athletics and life. The camps are part of the NFL's year-round Hispanic outreach initiative, focused on offering youth opportunities to play and experience the game of football. More than 90 Character Camps held since 2012, impacting over 30,000 youth across the country.
About Play60
Our Mission: To empower the next generation of youth to be the most physically active and healthy.

NFL PLAY 60 is the League’s national youth health and wellness campaign to encourage kids to get physically active for at least 60 minutes a day. Since PLAY 60 launched in 2007, the NFL has committed more than $352 million to youth health and fitness through PLAY 60 programming, grants and media time for public service announcements.

Over the past decade, the NFL has partnered with leading academic, scientific and nonprofit organizations, including the American Heart Association, National Dairy Council, Special Olympics, Shriners Hospitals for Children, St. Jude, and the United Way, to help children of all abilities lead healthier, active lives.

The NFL and its clubs have supported programs in over 73,000 schools and constructed more than 265 youth fitness zones nationwide—giving more than 38 million children an opportunity to boost their activity levels. Research conducted by The Cooper Institute through its NFL PLAY 60 FitnessGram® Project revealed annual improvements in aerobic capacity and body mass index for students participating in NFL PLAY 60 programming when compared to schools not utilizing NFL PLAY 60 programs.

The NFL and its partners are committed to continue the PLAY 60 movement for an active and healthier generation for years to come. Visit for more information.