NFL 1st and Future
1st and Future is the NFL's annual Super Bowl competition designed to spur innovation in player health, safety and performance.

Details about the 5th annual 1st and Future competition, hosted at Super Bowl LIV, will be announced later this year.

The 4th annual NFL 1st and Future competition was presented by Arrow Electronics and hosted at Georgia Institute of Technology in Atlanta, Georgia on February 2, 2019, the day before Super Bowl LIII. Meet the 2019 winners of the 1st and Future competition here.

2018 Winners
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Advancements in Protective Equipment
Impressio, Inc: Impressio utilizes liquid-crystal elastomers (LCEs) to create novel dissipative liner materials for protective equipment designed to overcome the existing challenges of energy absorption in current helmet foams.
New Therapies to Speed Recovery
RecoverX: Element is a connected device that can achieve the optimum cold or hot therapy temperatures without any ice or water, designed to allow users more freedom for their therapy.
Technology to Improve Athletic Performance Curv is an athlete development platform that leverages patent-pending computer vision and augmented reality to transform the camera on any mobile device into a versatile tool that captures human motion, measures athletic abilities and evaluates injury risk.
2017 Winners
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Communicating with the Athlete
GoRout: GoRout has created on-field wearable technology to help streamline the communication between football coaches and players by allowing players to receive digital play diagrams and data from coaches on the sideline.
Training the Athlete
Mobile Virtual Player: Mobile Virtual Player (MVP) is an innovative, patented training platform that allows coaches to teach and train players effectively while significantly reducing the risk of injury from player-to-player contact. MVP brings a highly-mobile, remote controlled, self-righting 'virtual player' onto the field to revolutionize football training.
Materials to Protect the Athlete
Windpact: Windpact is a safety technology company that has developed a patented padding system that uses air and foam to absorb and disperse impact energy to improve the performance of helmets and protective gear. Driven by a team of engineers, designers and developers and led by a Pro Bowl NFL veteran, Windpact has begun integrating its flagship Crash Cloud technology into partner helmets and aims to further advance player health and safety through its scientific approach to product development.
2016 Winners
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The Future Stadium
Hyp3r: HYP3R makes it easy for businesses to engage influential customers at specific locations on a personal level in real-time.
Bring Home the Game
LiveLike: LiveLike uses Virtual Reality to bring you and your friends together in a sports viewing experience that's as easy as turning on your TV and as thrilling as going to the stadium.
Tomorrow's Athlete
Kenzen: Kenzen delivers real-time health insights using patented biosensors, sweat analysis and predictive analytics. Our mission is to predict and preempt injury and health complications.